Tag: webutation

Marketing, Practice Growth,

How to Combat a Negative Webutation

Back before the internet was born, word-of-mouth and maybe a telephone directory were the main engines that built a practice. Today, the phone book has been replaced by Google, and the World Wide Web serves as a loudspeaker for your reputation, which many now call your “webutation.” Do you know your webutation? If you don’t,…
Teenagers using phones
Marketing, Practice Growth,

Let Generation Z Help You Navigate the Digital World

Call them what you will—Gen Z, iGen, or Post-Millennials—but don’t overlook our youngest generation. These digital natives (we’ll call them Gen Z going forward) have a unique perspective, they are outspoken and poised to lead. Learning how to market to this generation will teach you a lot about how to market to all your potential…