“Whether you realize it or not, information about your professional work is being accumulated online,” says Oregon neurologist Jeff Kraakevik, MD. “Your digital profile is your ‘footprint’ on the internet.” It is the sum total of all the posts (social media or articles) about you and your work ever put on the internet—by you or anyone else. If you want some control over that, … [Read more...]
The SEO That Matters for Your Medical Practice Is Local SEO
Search Engine Optimization, or SEO, tops the What My Website Needs list for most physicians. And their website does need it, especially local SEO. Most people who search the web for a neurologist aren’t looking for neurologists from around the country to show up. They want a local neurologist. So Google and the other search engines use algorithms to try to show them the … [Read more...]
To Tweet or Not to Tweet: Social Media Guidelines for Physicians
By Bliss Mishler, Coffee Break Medical Marketing If you are like most physicians today, you probably use social media. Online communication has made the dissemination of health information and the promotion of your practice easier than ever. These formats are fun, informal, and accessible. But for physicians, the consequences of careless use can be dire. Take heart. You are … [Read more...]