Wondering what to blog about, tweet, or otherwise share with your community this month? Ask Chipotle. Probably not your go-to place for content marketing ideas, but this month the Mexican food chain is talking about essential tremor. That’s because March is Essential Tremor Awareness Month, an initiative put on by the International Essential Tremor Foundation (IETF). The theme … [Read more...]
Hashtag Help: The Advantages of Hiring a Social Media Manager
If you are like over two-thirds of Americans, you probably hop on social media at lunch or at the end of your day. On Facebook you notice some high school friend has gotten a divorce, on Instagram you get inspired to travel to Bali, and on Pinterest you drool over the “very best” banana bread—no thinking required. Personal use of social media can be a great way to … [Read more...]
Which Social Media Platforms Should Neurologists Use?
“Whether you realize it or not, information about your professional work is being accumulated online,” says Oregon neurologist Jeff Kraakevik, MD. “Your digital profile is your ‘footprint’ on the internet.” It is the sum total of all the posts (social media or articles) about you and your work ever put on the internet—by you or anyone else. If you want some control over that, … [Read more...]
The SEO That Matters for Your Medical Practice Is Local SEO
Search Engine Optimization, or SEO, tops the What My Website Needs list for most physicians. And their website does need it, especially local SEO. Most people who search the web for a neurologist aren’t looking for neurologists from around the country to show up. They want a local neurologist. So Google and the other search engines use algorithms to try to show them the … [Read more...]
To Tweet or Not to Tweet: Social Media Guidelines for Physicians
By Bliss Mishler, Coffee Break Medical Marketing If you are like most physicians today, you probably use social media. Online communication has made the dissemination of health information and the promotion of your practice easier than ever. These formats are fun, informal, and accessible. But for physicians, the consequences of careless use can be dire. Take heart. You are … [Read more...]