Running a private medical practice puts physicians in a unique position, walking a careful line between taking care of their business and taking care of their patients. An editorial released this month (Jan 2019) in JAMA says it well: ...on one hand, health care revolves around a sacred compact between patients and clinicians and local institutions; on the other hand, health … [Read more...]
Looking to Add Revenue Without Increasing Stress? Try Teleneurology
“This is a fabulous supplement to a practice,” says neurologist Elaine C. Jones, MD, FAAN, about telemedicine. “It’s fun, and I do enjoy it.” Jones started doing telemedicine about four years ago, evenings and weekends at first while running a busy solo neurology practice. After a couple of years, she says, “It was going well, so I cut back on my day job.” Jones’ … [Read more...]
Fall 2018 Highlights: Zika, Drug Pricing and More
We hope you had a terrific Thanksgiving, everyone! As the holidays ramp up, pause a moment and catch up on the useful content we brought you this fall. This includes a broad survey of the latest digital concussion tools, highlights from the recent annual meeting of the American Association of Neuromuscular & Electrodiagnostic Medicine (AANEM), and new guidelines from the … [Read more...]
Let Generation Z Help You Navigate the Digital World
Call them what you will—Gen Z, iGen, or Post-Millennials—but don’t overlook our youngest generation. These digital natives (we’ll call them Gen Z going forward) have a unique perspective, they are outspoken and poised to lead. Learning how to market to this generation will teach you a lot about how to market to all your potential patients today and in the future. What’s … [Read more...]
The Wide World of Digital Concussion Tools (Part Two)
This is the second half of a two-part article on digital tools for concussion testing based on the recommendations of Jose Posas, MD, a neurologist with the Concussion Management Program at Ochsner Health System in New Orleans. In part one we covered where to start if you are old-school or moderately tech savvy. In this article we go beyond the basics. The newest … [Read more...]