If you are like over two-thirds of Americans, you probably hop on social media at lunch or at the end of your day. On Facebook you notice some high school friend has gotten a divorce, on Instagram you get inspired to travel to Bali, and on Pinterest you drool over the “very best” banana bread—no thinking required. Personal use of social media can be a great way to … [Read more...]
Do You Need an MBA to Run Your Neurology Practice?
Harvard has an MD/MBA program. So do Johns Hopkins, Columbia, and at least 62 other schools in the United States. Twenty-five years ago there were less than ten. This leaves no doubt that the landscape of medicine has changed. To run a successful practice today, David Evans, MBA, the CEO of Texas Neurology says,“You really need some of the essential business skills that … [Read more...]
What Is Evergreen Content and Why Do You Need It?
Every neurologist has a list of questions they answer over and over again. What are treatment concerns for patients with a certain diagnosis? What is your philosophy on managing chronic pain? How will this disease progress and affect my quality of life? What Is Evergreen Content? These topics and many others are “evergreen.” Just like evergreen trees stay green and keep their … [Read more...]
Not Sure What to Blog About on Your Practice Website? Here Are Five Awesome Ideas
Whether you call it a blog, a newsfeed, or just a series of articles, regularly putting out fresh content on your website is a good idea. It will get you noticed by Google and other search engines, and it will show your readers that you mean business. It can turn a blah website into a place where people want to come and stick around (and make an appointment). You may already … [Read more...]
The FREE Resource for Growing Your Neurology Practice You Don’t Even Know You Have
How much do you really use your address book? You probably send out holiday cards, birth or graduation announcements for your children, and that’s about it. Over the years, people move, change their names, and get rid of the landline, so that address book ends up filled with duplicate entries and incorrect information. Sadly, this is also the fate of many a medical practice … [Read more...]