Running a private medical practice puts physicians in a unique position, walking a careful line between taking care of their business and taking care of their patients. An editorial released this month (Jan 2019) in JAMA says it well: ...on one hand, health care revolves around a sacred compact between patients and clinicians and local institutions; on the other hand, health … [Read more...]
Hints and Tips for Building Your EDX Referral Base (Part Two)
In our first post about building good relationships with physician referrers for electrodiagnostic (EDX) testing, the focus was on how to handle referrals to your outpatient clinic for testing. But how do you get those referrals to begin with? This was where John Norbury, MD, Assistant Professor of Medicine at the East Carolina University Brody School of Medicine, focused his … [Read more...]
Building a Good Relationship with Electrodiagnostic Referrers (Part One)
When Shawn Jorgensen, MD, and his brother joined their small private PM & R practice in upstate New York, there was no established referral base for electrodiagnostic (EDX) testing. So they got to work and developed specific strategies that have led to their success in building their EDX practice. Jorgensen pointed out that an analysis of 35,000 patient reviews showed that … [Read more...]
Let Generation Z Help You Navigate the Digital World
Call them what you will—Gen Z, iGen, or Post-Millennials—but don’t overlook our youngest generation. These digital natives (we’ll call them Gen Z going forward) have a unique perspective, they are outspoken and poised to lead. Learning how to market to this generation will teach you a lot about how to market to all your potential patients today and in the future. What’s … [Read more...]
Summer 2018 Highlights: Keep Your Summer Light and Fun While Staying on Track
Summer is a wonderful time of year to relax and rejuvenate, so when it comes to work, it’s nice when you can keep it simple. These five posts are here to help you do just that, with simple content ideas, tips on when to outsource, and easy tools to promote your practice. You’ll also find inspiration to help you add a bit of relaxation and rejuvenation to your practice. Check it … [Read more...]