When Shawn Jorgensen, MD, and his brother joined their small private PM & R practice in upstate New York, there was no established referral base for electrodiagnostic (EDX) testing. So they got to work and developed specific strategies that have led to their success in building their EDX practice. Jorgensen pointed out that an analysis of 35,000 patient reviews showed that … [Read more...]
Let Generation Z Help You Navigate the Digital World
Call them what you will—Gen Z, iGen, or Post-Millennials—but don’t overlook our youngest generation. These digital natives (we’ll call them Gen Z going forward) have a unique perspective, they are outspoken and poised to lead. Learning how to market to this generation will teach you a lot about how to market to all your potential patients today and in the future. What’s … [Read more...]
Summer 2018 Highlights: Keep Your Summer Light and Fun While Staying on Track
Summer is a wonderful time of year to relax and rejuvenate, so when it comes to work, it’s nice when you can keep it simple. These five posts are here to help you do just that, with simple content ideas, tips on when to outsource, and easy tools to promote your practice. You’ll also find inspiration to help you add a bit of relaxation and rejuvenation to your practice. Check it … [Read more...]
Hashtag Help: The Advantages of Hiring a Social Media Manager
If you are like over two-thirds of Americans, you probably hop on social media at lunch or at the end of your day. On Facebook you notice some high school friend has gotten a divorce, on Instagram you get inspired to travel to Bali, and on Pinterest you drool over the “very best” banana bread—no thinking required. Personal use of social media can be a great way to … [Read more...]
Do You Need an MBA to Run Your Neurology Practice?
Harvard has an MD/MBA program. So do Johns Hopkins, Columbia, and at least 62 other schools in the United States. Twenty-five years ago there were less than ten. This leaves no doubt that the landscape of medicine has changed. To run a successful practice today, David Evans, MBA, the CEO of Texas Neurology says,“You really need some of the essential business skills that … [Read more...]