How to make physicians roll their eyes: Talk to them about online physician-rating sites. According to this 2019 study evaluating two of these of sites, Healthgrades.com and Vitals.com, only about 25 percent of physicians even check their scores on these websites. And almost none of those who do check them make changes based on those reviews. The arguments against these … [Read more...]
Winter 2019 Highlights: Adding Revenue to Your Practice
This winter we shared so many posts it was hard to pick just five highlights. We had posts on dementia screening, glioblastoma immunotherapy, precision medicine, and more. A theme did emerge, though, after an editorial in JAMA came out in January on marketing and medicine. If you are looking to grow your practice, take a look at our 2018 and 2019 winter posts on building up … [Read more...]
If Chipotle Can Do it, So Can You: Help Raise Awareness about Essential Tremor
Wondering what to blog about, tweet, or otherwise share with your community this month? Ask Chipotle. Probably not your go-to place for content marketing ideas, but this month the Mexican food chain is talking about essential tremor. That’s because March is Essential Tremor Awareness Month, an initiative put on by the International Essential Tremor Foundation (IETF). The theme … [Read more...]
The Easiest (FREE) Way to Get Started in Content Marketing
A couple of weeks ago we shared a post with you showing what a good fit content marketing is for physicians. It is one of the few forms of marketing that is patient-focused. You can read more about that in that post, Content Marketing: A Solution to the Divide Between Running a Business and the Hippocratic Oath?. Some questions may come up when you read that article and start … [Read more...]
Content Marketing: A Solution to the Divide Between Running a Business and the Hippocratic Oath?
Running a private medical practice puts physicians in a unique position, walking a careful line between taking care of their business and taking care of their patients. An editorial released this month (Jan 2019) in JAMA says it well: ...on one hand, health care revolves around a sacred compact between patients and clinicians and local institutions; on the other hand, health … [Read more...]