Summer is a wonderful time of year to relax and rejuvenate, so when it comes to work, it’s nice when you can keep it simple. These five posts are here to help you do just that, with simple content ideas, tips on when to outsource, and easy tools to promote your practice. You’ll also find inspiration to help you add a bit of relaxation and rejuvenation to your practice. Check it out!
Whether you call it a blog, a newsfeed, or just a series of articles, regularly putting out fresh content on your website is a good idea. It is one of the best ways to effectively market your medical practice—but what should you write about? Sky’s the limit, really, as long as you consider your audience and stay on the right side of HIPAA. However, if you’re still not sure what to write about we have five starter ideas you can read more about here.
Just like evergreen trees stay green and keep their foliage throughout the year, there are issues that come up for neurology patients time and time again. You know these topics, because you answer questions related to them every day. Including evergreen topics in your blog or other streams of content can be a great way to increase views. A balance between these and more timely ones creates a dynamic form of content that can stand the test of time. To understand more about the integration and impact of evergreen content, continue reading here.
Twenty-five years ago there were less than ten MD/MBA programs in America, today there are over 62. This says a lot about how the landscape of medicine has changed. “A general Master’s or graduate degree in business gives you the essentials that are important for … understanding those higher-level skills that are going to be required in practice,” says David Evans, MBA. However, with the high cost and time-consuming commitment that is required to go back to school for an MBA, it is not a consideration that should be taken lightly. Is it worth it to go for the degree, or can you obtain those skills independently? Find out here.
Social media can be used strategically to help you grow your practice. But this professional or business use of social media doesn’t usually help you unwind like it might for personal use. That’s because it’s work. The good news is that social media management, like much of what needs to get done for your business, can be outsourced. Here are some of the things a social media manager can help you do.
“I just feel like I’m so much more successful now than early in my career,” says neurologist Allen Gee, MD, PhD. The reason: He gets to practice neurology the way he wants to. For him that means taking an integrative approach to the care of his patients in a building he designed to maximize health and wellness. His practice, The Healing Space in Cody, Wyoming, offers floor-to-ceiling views of the surrounding mountains, a yoga studio, a sleep lab, an instructional kitchen, and a space for mindfulness. All this serenity didn’t happen overnight, though. Continue reading here.