More Americans than ever before are online. It’s where they go for entertainment, social interaction, and information—medical and otherwise. Sometimes, it’s even where they go for medical care. This fall we posted several articles that focus on the digital aspects of practicing medicine today and into the future. We profiled the work of several neurologists, and even if you are just getting started, you’ll be inspired to take that first virtual step forward.
“Telehealth is not the future—it’s the present. If you aren’t using it now, you will be soon,” says neurologist Eric Anderson, MD, PhD. Telestroke is the biggest player but catching up quickly are virtual office visits and patient monitoring via wearable technology and mobile phone apps. Learn more about the current trends in telehealth and beyond. READ MORE >
Even if you are being dragged kicking and screaming into this digital age, you probably already have a presence online: whether it is on a rating site, through research or a hospital/practice affiliation of yours, or because your patients are talking about you on Twitter. All this can be good or bad, and not all of it is under your control. But if you want a say, you are going to have to join the conversation. Learn how to get started and which social media platforms are the best ones for neurologists. READ MORE >
Visual marketing, or the use of images, has emerged as essential if you want to rise above the din of business competition online. But you need to make sure those photos don’t get you into trouble. Whether you are using a photo on your website, in a tweet, or along with a Facebook post, you need to stay on the right side of copyright law. Medical practitioners like neurologists also have to make sure they are abiding by rules of professional conduct and HIPAA. It’s not complicated, so take a minute to learn the rules. READ MORE >
With the shortage of neurologists, many practitioners are turning to online treatment solutions, or telemedicine. Patients with movement disorders can be a challenge to treat in this way, but many of them are the most in need of this remote service. Neurologist Jaime M. Hatcher-Martin, MD, PhD, has solved this problem by replacing some of her office hours with online “Tele-Movement” sessions and you can too. READ MORE >
The Medicare Access and CHIP Reauthorization Act (MACRA) is coming. Data submitted to CMS will be used to determine financial benefits and penalties that could have a big impact on your bottom line going forward. Take heart, though, the American Academy of Neurology has created a free online tool that can do a lot of the work for you: The Axon Registry. READ MORE >